Search volume doesn’t directly correlate with end user demand.
Afternic is now showing search counts for domain names in its interface for customers with a paid Discount Domain Club Domain Pro membership. This is the same data that GoDaddy has provided (for free) within the GoDaddy account manager for a while, but it’s only available for domains registered at GoDaddy.
The data shows how many times the exact domain (with top level domain) was searched for on GoDaddy over 30, 90, and 365 days.
I frequently refer to this data when deciding whether or not to renew a domain name.
But I’ve also thought about the search counts when it comes to pricing. My first instinct was more searches = more valuable domain.
That’s probably true to some extent, but I think there’s another clue in the data: if you have a modestly priced domain with a high volume of searches, and yet no one is buying it, does that mean you’ve priced it too high?
I also think that for “hot terms” like AI, it’s likely that many domain investors are searching for domains to hand register, and the search numbers might not be indicative of end-user intent.
Here are the five domains in my account with the highest number of 365-day unique searches, and my thoughts on them:
swizzle.com – 100 – It makes sense to me that lots of people would search for this great domain.
mybizcard.com 75 – This one perplexes me.
ennui.com 57 – Makes sense for this one word domain.
clusterai.com 56 – I assume a lot of domain investors are searching for this domain.
election2028.com 49 – I’ll be curious to see if this number increases as the election gets closer
Source: https://domainnamewire.com/
