Buyers might be more inclined to purchase a domain at the marketplace offering lower monthly payments.
Elliot Silver posted today about how he handles “dual” listings that are on both Atom (premium) and Afternic.
I sold a domain on Afternic last month that was also listed on Atom, and it brings up another thing to keep a close eye on: lease-to-own settings.
In this case, the domain was normally priced at $11,999 on Atom. The domain was set to the default LTO terms. This sets durations for domains according to the price:
- Domains Priced Between $500 – $2K: 6 Months (Recommended)
- Domains Priced Between $2K and $10K: 12 Months (Recommended)
- Domains Priced Between $10K and $25K: 24 Months (Recommended)
I also authorize Atom to apply discounts to domains. When the domain was sold on Afternic, Atom had applied a discount that dropped the price below $10k. This reduced the LTO duration from 24 months to 12 months.
The buyer chose the 24-month option at Afternic. So even though the price was higher on Afternic, the buyer had a monthly option there that was actually lower.
This is clearly an edge case — the temporary price reduction changed the LTO length.
However, I hadn’t really thought about LTO length differences between Afternic and Atom. I reviewed my portfolio today and found that many of the domains that have 12-month options at Atom were set to 24 at Afternic. I adjusted them accordingly.
I often change the terms (be they pricing or LTO length) at Afternic on a bulk basis. When doing this, I should also check how they are listed on Atom.
Source: https://domainnamewire.com/
