Design platform expands publishing options with personalized URL capabilities for enterprise users.
The Gist
- Expanded URL options. Users can publish Figma Sites to custom apex or subdomains.
- Plan-based limits. Custom domains are free through 2025 with varying plan limits.
- Brand control impact. Marketing managers can strengthen branding and user recognition with personalized URLs.
Figma has announced custom domain support for its Figma Sites feature. According to company officials, the new capability allows users on paid plans to publish websites to domains they own rather than using Figma’s default subdomain structure.
The feature is currently available across all paid plans, with Professional plans supporting up to 10 custom domains and Organization and Enterprise plans offering unlimited domain connections during the beta period. Figma states these services will remain free through 2025, with potential changes to limits thereafter.
Impacted Audiences for Custom Domain Support
- Design teams seeking branded publishing solutions
- Marketing managers requiring consistent brand presentation
- Web developers integrating design-to-development workflows
Digital Identity Context
Branded domains have become essential digital anchors as companies seek control over their online presence amid platform volatility and AI-driven transformation.
Figma has been expanding beyond its design roots throughout 2025. In May, the company launched Figma Make, an AI-powered tool that transforms designs into functional prototypes and web apps. This move positioned Figma to compete in the development space, allowing users to publish prototypes as live URLs.
Figma also moved into the content management space with its June acquisition of Payload.
The custom domain support arrives amid growing recognition that websites serve as hubs for all marketing efforts, providing brands with personalized, uninterrupted customer experiences. Descriptive domains have emerged as powerful branding tools that enhance discoverability and align with company missions.
This development also follows competitor Webflow’s introduction of Webflow Cloud for full-stack app hosting. The no-code platform market continues to evolve as vendors expand capabilities beyond design into development and hosting, with custom domains becoming a standard feature for professional publishing.
By supporting custom domains, Figma aims to help users reclaim their digital identities while maintaining the design-to-development workflow that has become central to modern web creation.
Domain Management Features
The implementation supports both apex domains and subdomains with several technical capabilities.
| Capability | Description |
|---|---|
| Custom domain connection | Users can connect owned domains via DNS records |
| Apex & subdomain support | Both root domains and www subdomains supported |
| Domain redirects | Optional redirects between apex and www versions |
| Automatic SSL | SSL certificates provisioned automatically |
| DNS configuration | TXT or CNAME record implementation |
| Cloudflare compatibility | Special configuration for Cloudflare domains |
Figma Background
Founded in 2012 in San Francisco, the company targets designers, product teams and enterprises seeking collaborative tools for interface and product design.
Product Suite
Its primary offering is a browser-based platform for interface design, prototyping and real-time collaboration. The platform supports vector editing, design systems management and developer handoff. Additional features include plugins, integrations with productivity tools and support for multi-user workflows. The company also provides a whiteboarding tool for ideation and brainstorming.
Source: https://www.cmswire.com/
