MUNICH, Germany — December 17, 2025 — Fruits, a fast-growing digital marketplace for premium domain names, today announced a major milestone in its expansion, surpassing 2.6 million domains listed on its platform, alongside the launch of new product features designed to significantly enhance buyer engagement and seller conversion rates.
The achievement marks more than a doubling of marketplace inventory year over year, underscoring rapid adoption by domain investors seeking a modern, transparent alternative to traditional aftermarket platforms. Since launching in 2022, Fruits has increasingly positioned itself as a next-generation domain marketplace built around simplicity, performance, and seller-first economics.
“At its core, the domain business should be straightforward,” said Dr. Fabian Heuschele, Founder of Fruits. “Domains are easy to list, easy to price, and easy to transact — yet many platforms make the process unnecessarily complex. Fruits was built to remove those frictions and give sellers a cleaner, more effective way to reach buyers.”
Platform Enhancements Focused on Conversion and Trust
To support its expanding inventory and growing user base, Fruits has introduced a suite of new features aimed at improving buyer confidence and accelerating sales velocity:
- Dedicated Domain Resolution — Each listed domain now resolves directly to its own standalone landing page, replacing centralized forwarding and improving transparency, credibility, and SEO performance.
- Redesigned Domain Landers — Cleaner, more intuitive landing pages present pricing and purchase options more clearly, reducing friction in the buyer journey.
- Conversion-Optimized Presentation — Updated layouts and streamlined calls to action are designed to shorten the path from discovery to purchase.
The updates reflect extensive feedback from professional domain investors and buyers, as well as Fruits’ broader mission to modernize an industry long dominated by outdated interfaces and opaque fee structures.
Competitive Economics and Global Simplicity
Fruits continues to differentiate itself through a low 9.9% commission rate, significantly undercutting many established marketplaces. The platform also automatically manages VAT compliance across the European Union, removing administrative burdens for sellers and enabling seamless cross-border transactions.
This combination of competitive pricing, regulatory simplicity, and conversion-focused design has helped drive strong organic growth in listings and user adoption.
Strategic Expansion Ahead
Looking forward, Fruits plans to expand distribution through strategic syndication partnerships with registrars and complementary platforms, increasing exposure for listed domains and improving liquidity across the marketplace.
“With scale comes responsibility,” Heuschele added. “Our focus remains on building infrastructure that benefits sellers first — better visibility, better conversion, and better economics — while delivering a trusted buying experience.”
As Fruits continues to scale its marketplace and product capabilities, the company aims to establish itself as a leading global destination for premium domain transactions, offering a streamlined, performance-driven alternative for the modern domain economy.
About Fruits
Fruits is a modern domain marketplace designed to simplify how premium domain names are listed, discovered, and sold. Built with a seller-first mindset, the platform combines competitive fees, automated VAT handling, and conversion-optimized tools to deliver a transparent and efficient domain trading experience for a global audience.
