New program offers second chance at domains for a reduced price.
Last week, I was searching domains on SnapNames when I saw an unusual price and tag next to a domain (see image).
The auction was for only $19, and the tag showed I could buy the domain for $39.
I reached out to the company to find out what this is. The company wrote:
…The best opportunity to secure the domains you want is by participating in the initial expiry auction. Any expiry inventory that doesn’t sell during this auction moves into a ‘Post Auction Sale,’ where prices are reduced and offered as a ‘Buy It Now’ option.
Now, with the ‘Bid or Buy’ program, you’ll have more flexibility: select post-auction inventory will be available at a ‘Buy It Now’ price, but you’ll also have the chance to place a bid at a lower price. If your bid is placed, it will trigger a secondary auction.
Look for the ‘Buy It Now’ flag on listings to identify eligible inventory…
Note that this offer applies only to select inventory and not all domains.
This seems like a twist of the closeout option that some other auction services, such as GoDaddy, offer. It will be interesting to see how it works out, and whether the best strategy is to place the lower bid or buy it now.
Source: https://domainnamewire.com/
