An interesting theory from Rank Theory.
For decades, people have purchased expiring domains with lots of backlinks for their SEO benefit. Sometimes it’s to redirect them to other websites. In other cases, people build new sites on the domains to take advantage of the Google juice.
But what will happen as AI traffic becomes more prominent? The days of relying solely on Google’s blue links to drive traffic to sites that fail to earn bookmarks or repeat visitors might be coming to an end.
Well, SEO strategist Sean Markey has a hypothesis.
In his latest Rank Theory newsletter (subscribe here), Sean suggests that people use aged domains that have a good reputation to create satellite sites built just for LLMs.
You don’t want to put a bunch of content on your main website that will dilute your Google rankings or violate Google’s policies. But why not create the type of content LLMs devour on other domains, for which any Google traffic is a bonus?
It got me thinking about how LLM-optimization (sometimes called Generative Engine Optimization) will impact websites. As traditional Google search traffic declines in favor of AI responses, companies are scrambling to make changes.
After years of trying to please Google and follow its strict guidelines, what will happen if Google becomes irrelevant? Or moves completely to AI responses?
Source: https://domainnamewire.com/
